Fast UX

Best Logo Designs 2023

Logo Designs 2023

Share This Post

Trends of Logo Designs serve as a compass, guiding us toward innovative ideas and sparking the flames of our own artistic ingenuity. As the new year unfolds, the quest for the best logo designs 2023 gains momentum, be it for a brand in its infancy or an established entity seeking a revitalized identity.

Delve into the pulse of the design world, reflecting on the trends that captivated imaginations in 2022 and paving the way for what promises to dominate in 2023. These logo trends are more than visual aesthetics; they encapsulate the essence of branding, inviting you to weave narratives and visual stories that resonate with your audience in this ever-evolving tapestry of creativity.

“A logo doesn’t sell (directly), it identifies.” —Paul Rand

Best Logo Designs 2023
Best Logo Designs 2023

Logo Designs Main Topics:

  1. Scribbles and sketches
  2. Lay it on
  3. Text assortment
  4. Y2K 4ever
  5. Serifs with a twist
  6. Ornamental monograms
  7. Outer and inner space
  8. Dimensional playground
  9. Logo mascots
  10. Westward ho!
  11. Hand-drawn
  12. Lock it up: Illustration
  13. Lower that case
  14. Lock it up: Text
  15. Candy-core

Scribbles and sketches

“Scribbles and sketches” in logo design encapsulate the charm of imperfection, weaving a narrative of endearing simplicity. Crafted with an artful spontaneity reminiscent of a child’s unbridled creativity, these logos possess an approachable allure, inviting audiences into a realm of approachability and familiarity.

  • The intentional playfulness of these logo designs reflects a unique fusion of graphic design sophistication and a nostalgic nod to the ’90s era.
  • In a digital landscape often dominated by polished precision, these logos stand out by embracing a deliberate sense of unruliness, resonating with audiences on a personal level.
  • Their deceptively simple appearance conceals a thoughtful design strategy, where each stroke and squiggle is carefully curated to evoke a sense of authenticity and genuine connection.
  • By drawing inspiration from the past, these sketched-out logos not only tap into the timeless appeal of nostalgia but also contribute to a contemporary aesthetic that values relatability over rigidity.

As we navigate an ever-evolving design landscape, the allure of scribbles and sketches lies not only in their visual appeal but also in their ability to forge a connection through the artful celebration of imperfections, breathing life into the design world with a delightful blend of playfulness and purpose. These logos, with their endearing imperfections, offer a refreshing departure from the meticulously crafted norm, serving as a visual testament to the beauty found in spontaneity. Embracing the ethos of accessible design, they carve a space for authenticity in an era where genuine connection is increasingly valued. In essence, “Scribbles and sketches” emerge as more than design choices; they become storytellers, weaving narratives that resonate with a diverse audience, transcending the boundaries of conventional aesthetics.

Lay it on

“Lay it on” serves as a captivating manifestation of the overlay logo trend, a design technique that intricately weaves multiple elements into a cohesive visual narrative. This trend, characterized by dynamic layering, allows for the strategic arrangement of diverse design components, resulting in a visually arresting and dynamic effect. Each element within the overlay structure maintains its distinct identity while contributing to the overall logo design, showcasing a harmonious blend of individuality and unity.

The brilliance of Lay it on lies in its ability to showcase the synergy of disparate elements, providing a nuanced glimpse into the thoughtfully constructed logo. Geometric shapes take center stage in this trend, adding a touch of modernity and structure to the visual composition. The overlay technique emphasizes the distinct individuality of each element, creating a logo that is not only visually appealing but also conceptually rich.

Color transparencies play a pivotal role in enhancing the overlay technique, adding depth, dimension, and a layer of sophistication to the overall design. The use of transparency creates a visual interplay between elements, elevating the logo to a level of complexity that is both engaging and memorable.

Lay it on, stands as a testament to the evolution of design, where complexity converges with clarity. The careful layering of elements contributes to a rich tapestry of a logo that transcends the ordinary, embodying the essence of contemporary design innovation. This trend not only breathes life into the logo but also establishes a seamless connection between diverse elements, offering a versatile and engaging aesthetic that resonates with the ever-evolving landscape of design excellence.

Text assortment

The trend of word branding has become stronger in the past year, as it has successfully changed the traditional landscape of business brands. This trend is different from the past as designers have fun experimenting with different fonts to create diverse and interesting designs. Its essence lies in the art of mixing and matching, where different materials come together to create dynamic interactions that explore different styles of design. This move away from clean and uniform lines marked a revolutionary change, allowing designers to embrace the imperfection and emphasize the diversity of visual presentation.

In this trend, the artistry of logo design transcends traditional boundaries, ushering in a new era of creativity. The mix-and-match approach allows for a fusion of fonts, each bringing its unique character to the visual narrative. The result is a design tapestry that captivates and intrigues, breaking away from the monotony of standardized logos. The deliberate deviation from clean lines not only adds a touch of authenticity but also invites the audience into a visually stimulating journey.

Key Features:

  • Varied Typefaces: The trend embraces a spectrum of typefaces, offering a rich and diverse palette for designers.
  • Dynamic Mix-and-Match: The playful combination of text styles creates a visually dynamic and engaging logo.
  • Freedom from Uniformity: Breaking away from clean lines liberates designers to explore the beauty in imperfections and uniqueness.

The text-based logo trend of the past year represents a celebration of diversity, an exploration of possibilities, and a departure from the conventional, ushering in an era where every curve and contour tells a story of creative liberation in the world of design.

Y2K 4ever

Style trends, an ever-revolving phenomenon, find a harmonious convergence with the creative ethos of Generation Z designers. Their meticulous attention to the interplay of nostalgia and innovation is distinctly evident in the resounding resurgence of Y2K designs, dominating the design landscape in 2022 and continuing to captivate in 2023. This design movement transports us to an era where the intersection of technology and human emotion was an uncharted territory, imbuing a dreamy softness into the once stark landscape dominated by metallic and industrial forms.

Key Characteristics:

  • Nostalgic Reverie: Gen Z designers, with an acute sense of nostalgia, breathe new life into the Y2K aesthetic, reviving its essence with a contemporary flair.
  • Tech-Human Ambiguity: The Y2K designs of 2022 and 2023 skillfully navigate the uncertain terrain where technology grappled with achieving a more human touch, creating a design narrative that speaks to both the past and the present.
  • Dreamy Resonance: The inherent contrast between the dreamy softness and the earlier prevalent harshness and sterility of metallic and industrial forms defines the visual language of this trend.

This design resurgence not only establishes an immediate rapport with a fresh wave of designers but also serves as a poignant reunion for seasoned design veterans. The Y2K revival transcends mere aesthetics, embodying a collective journey through time, inviting designers of all generations to revisit and reinvent a pivotal epoch in design history. In its cyclical nature, this trend seamlessly connects the dots between past, present, and future, fostering a design landscape that is both nostalgic and forward-looking.

Serifs with a twist

Serifs, the ubiquitous typeface style known for its distinctive flares at letter ends and corners, is undergoing a remarkable revival in 2023. This resurgence is marked by a departure from the conventional roles that serifs have historically played, moving away from the confines of lengthy newsprint or literature texts, as well as the darker titling characteristic of the Art Deco era. Instead, serifs are now embracing a more playful and carefree expression, injecting a renewed sense of creativity into the design landscape. This evolution is particularly evident in the dynamic realm of logo design, where serifs are taking on a fresh and innovative persona.

  • Playful Transformation: Serifs are shedding their traditional seriousness, embracing a more whimsical and light-hearted character in design applications.
  • Breaking Tradition: Departing from their historical use in lengthy newsprint and literature, serifs are breaking free from conventional constraints to explore new realms of visual expression.
  • Art Deco Reimagined: The resurgence of serifs challenges the darker tones associated with Art Deco-era titling, offering a contemporary twist on a classic design element.
  • Innovative Logo Designs: Serifs are reclaiming the spotlight in logo design, bringing a delightful twist to branding with their newfound playful and carefree spirit.

This renewed embrace of serifs showcases the adaptability of design elements over time, highlighting their ability to transcend historical conventions and find innovative applications in the ever-evolving world of visual communication. As 2023 unfolds, the playful resurgence of serifs promises to leave an indelible mark on design, inspiring creativity and pushing the boundaries of typographic expression.

Ornamental monograms

Monograms, also known as letter marks, constitute a unique category of logos distinguished by a singular, embellished symbol formed from one to three letters. Historically regarded as institutional, monograms have recently undergone a transformative resurgence, transcending their traditional confines to embrace a more expressive and ornamental aesthetic. This evolution breathes new life into the classic logo, infusing it with additional layers that introduce complexity and depth. The contemporary monogram stands as a testament to innovation, utilizing a diverse range of contrasting colors and typefaces to enrich its visual narrative. This departure from convention redefines the very essence of letter marks, turning them into dynamic, expressive entities that captivate the eye and stimulate the imagination.

Key Points:

  • Letter Marks Redefined: Monograms, synonymous with letter marks, break free from institutional norms, adopting a more expressive and ornate design language.
  • Contemporary Resurgence: Recent times witness a metamorphic shift in monogram design, liberating it from historical rigidity to embrace newfound creativity.
  • Ornamental Aesthetic: The classic monogram undergoes a creative renaissance, incorporating ornamental elements that introduce layers of intricacy to its visual composition.
  • Layers of Complexity: The modern monogram boasts additional layers, contributing to a nuanced and visually compelling graphic narrative.
  • Expressive Design: Strategic use of contrasting colors and diverse typefaces elevates the monogram, infusing each design with a heightened sense of expressiveness and individuality.

This evolution challenges preconceptions, positioning monograms as vibrant and versatile entities within the ever-evolving tapestry of logo design, with each iteration making a bold statement in the intricate dance between tradition and innovation.

Outer and inner space

Embracing the avant-garde spirit of design, the contemporary landscape of minimalism in 2023 is defined by a compelling interplay of space and type. This innovative aesthetic transcends traditional norms, ushering in a visual language that captivates through the nuanced intersections between letters and the expansiveness of negative space. Within this paradigm, the utilization of guided lines emerges as a powerful technique, a deliberate maneuver that breathes life into the design canvas. Bullets of creativity punctuate this transformative approach:

  • Guided Lines Redefining Typography: The deliberate use of guided lines takes typography beyond its conventional boundaries, creating a visual synergy that challenges the ordinary.
  • Negative Space as a Design Element: Beyond mere emptiness, negative space becomes a canvas in itself, allowing for the establishment of structure and form where none existed before.
  • Logo’s Spine: A Metaphor for Stability: Through meticulous manipulation of space, logos acquire a metaphorical spine, providing them with a sense of stability and purpose that resonates with audiences.
  • Anchors of Visual Narratives: The strategic connection of type and the judicious use of negative space act as anchors, grounding the logo in a narrative that is both visually compelling and conceptually rich.
  • Exploring New Directions with Playfulness: Minimalism in 2023 is not devoid of playfulness. The intentional manipulation of space and type opens the door to exciting, unforeseen directions, injecting an element of fun and unpredictability into logo design.

This paradigm shift marks an exciting juncture in the evolution of graphic design, where the fusion of space and type transcends mere visual appeal, giving birth to logos that narrate stories, evoke emotions, and redefine the boundaries of creative expression.

Dimensional playground

Step into the future of graphic design with the evolution of logos in 2023. The dimensional playground beckons, inviting you to witness the transformation of logos into multi-dimensional masterpieces. This trend is not merely a departure from the static; it’s a leap into dynamic representation. Picture logos with depth, layers intricately woven to create a visual symphony. The addition of these layers is like giving life to once-flat symbols, pulling apart text to reveal hidden meanings, and building up concepts that playfully interact with the viewer. It’s a sensory experience where each logo isn’t confined to the two-dimensional constraints of a page; instead, it leaps into the third dimension, engaging and captivating its audience.

Key Features:

  • Layered Brilliance: Logos go beyond the surface, incorporating layers that add depth and complexity.
  • Textual Unveiling: Text isn’t static; it unravels, unveiling layers of meaning and adding an element of intrigue.
  • Conceptual Build-Up: Every logo becomes a canvas for building concepts, creating a narrative that unfolds visually.
  • Interactive Dynamics: These logos aren’t just images; they interact with the viewer, creating a memorable and immersive experience.
  • Visual Pop: The very essence of these logos is to pop out from the page, demanding attention and leaving a lasting impression.

In 2023, the logo is not just a symbol; it’s a dynamic piece of art that transcends traditional boundaries, inviting you to explore, engage, and be captivated by the limitless possibilities of design.

Logo mascots

As we step into the forefront of the design landscape in the coming year, 2023, anticipate a captivating array of characters taking center stage. Logo mascots are emerging as the focal point, showcasing a diverse spectrum of designs, ranging from the simplicity of doodles to the complexity of full-fledged personalities. These mascots are making waves across various mediums, manifesting in doodles, captivating cartoon illustrations, and dynamic fully animated forms. In this era where visual storytelling is paramount, logo mascots provide a unique and engaging way to communicate brand identity. Here’s a closer look at what makes this trend so compelling:

  • Diverse Expressions: Logo mascots offer a wide range of expressions, allowing brands to convey different emotions and messages.
  • Versatility in Design: From minimalistic doodles to intricate, fully animated characters, logo mascots provide versatility in design, catering to various brand aesthetics.
  • Memorability Factor: The use of mascots enhances brand memorability, creating a lasting impression in the minds of consumers.
  • Dynamic Storytelling: Animated logo mascots bring brand stories to life, offering a dynamic and immersive way to connect with audiences.
  • Template Integration: Seamlessly integrate this trend into your brand identity with customizable templates, ensuring your logo mascot aligns with your unique vision.

In this evolving design landscape, the utilization of logo mascots goes beyond mere aesthetics, presenting an opportunity for brands to connect emotionally with their audience and leave an indelible mark in the competitive market. Explore the templates below and embark on a journey to infuse your brand with a distinctive personality that resonates with the spirit of 2023.

Westward ho!

Embarking on a visual journey reminiscent of the iconic call, “Westward ho!” the landscape of logo design in 2023 takes inspiration from the rich tapestry of Western and Americana styles, creating a captivating fusion of tradition and innovation. In a nod to the 2022 Art Nouveau resurgence, this trend employs retrofuturism as its guiding aesthetic principle, seamlessly marrying the design sensibilities of bygone eras with the technological advancements of today. Picture a logo that serves as a time capsule, encapsulating the rugged charm of the Wild West while embracing the sleek sophistication of contemporary design tools.

Key Elements of the 2023 Logo Design Frontier:

  • Retrofuturistic Synergy: The synergy between historical aesthetics and futuristic design elements serves as the cornerstone, offering a visually compelling narrative that bridges the gap between past and present.
  • Americana Resurgence: Echoing the sentiment of Westward expansion, logos draw inspiration from Americana motifs, celebrating the spirit of adventure, individualism, and the untamed frontier.
  • Technological Tapestry: The incorporation of cutting-edge technology seamlessly weaves into the nostalgic fabric, creating a dynamic visual experience that not only honors tradition but propels it into the digital age.
  • Psychedelic Undertones: Building upon the psychedelic design wave of 2022, logos take on a vibrant, kaleidoscopic quality, injecting a sense of playfulness and creativity into the narrative of Western and Americana aesthetics.

In the tapestry of logo design, the 2023 frontier beckons—a terrain where vintage allure meets modern innovation, and the visual language of the past and future converges to forge something entirely novel and evocative.


In a world often characterized by digital precision, the allure of the unscripted and imperfect has become a powerful narrative for businesses seeking genuine connections. The hand-drawn logo trend, characterized by its intentionally unfinished charm, serves as a visual testament to the unpredictable nature of real life. The deliberate imperfections exude a romantic quality, creating a unique resonance that captivates audiences.

  • Authentic Expression: Hand-drawn logos provide a canvas for authentic expression, allowing brands to showcase the human touch behind their identity. The deliberate departure from polished digital aesthetics fosters a connection that feels personal and unfiltered.
  • Romantic Unfinished Aesthetics: The intentional ‘unfinished’ quality of hand-drawn logos adds a romantic dimension to brand imagery. This departure from the sterile precision of digital design creates a visual narrative that echoes the spontaneity of real-life moments.
  • Conveying Brand Personality: Beyond aesthetics, hand-drawn logos become powerful storytellers, conveying a brand’s personality in each stroke. The nuances and idiosyncrasies inherent in hand-drawn art imbue the logo with a sense of character, making it more than just a visual identifier but a storytelling element in itself.

In the ever-evolving tapestry of design trends, the hand-drawn logo emerges not only as a visual statement but as a strategic choice for businesses aiming to forge meaningful connections in an era where authenticity reigns supreme. This intentional departure from the pristine digital realm allows brands to communicate with sincerity, fostering a visual language that speaks directly to the hearts of their audience, transcending the constraints of conventional design in the pursuit of genuine and lasting connections.

Lock it up: Illustration

The cyclical nature of trends gives rise to perennial gems, and in 2023, the spotlight gleams on the enduring charm of lock-up illustration logos. Amidst the transient ebb and flow of minimalist trends, the steadfast allure of a single line drawing emerges as a design constant, an evergreen concept that transcends fleeting fads. This year’s design narrative pivots around the revival of illustration lock-up logos, a triumphant return that reintroduces the captivating elements of block printing, simplistic outlines, and a refined palette of neutral tones. These design elements, once relegated to the archives, resurface with renewed vigor, captivating audiences with their timeless and classically easy appeal.

The resurgence of block printing injects a sense of boldness into the visual language, offering a tactile quality that transcends the digital realm. Simplicity takes center stage with the embrace of minimalist outlines, where every stroke is a deliberate choice echoing the essence of the subject. The chosen neutral tones serve as a canvas for creativity, allowing for a harmonious blend of sophistication and modernity. It’s a return to the basics, a homage to the fundamental principles of design that find resonance in the contemporary aesthetic.

As we navigate the design landscape of 2023, the resurgence of illustration lock-up logos invites us to witness the convergence of tradition and modernity. Through a meticulous balance of form and function, these designs not only encapsulate the spirit of the times but also promise to carve a lasting legacy in the ever-evolving tapestry of visual communication.

Lower that case

Lowercasing emerges as a powerful tool, infusing a sense of minimalism that breathes life into a more playful typographic approach. This departure from the dominance of uppercase letters challenges preconceived notions, proving that sophistication isn’t confined to the realm of business class aesthetics. Lowercase letters are not just an alternative; they are a compelling choice capable of delivering messages with impact and finesse. This logo trend embraces versatility, breaking free from conventional norms.

Key Features of the 2023 Logo Trend:

  • Minimalistic Elegance: The shift to lowercase introduces a subtle, yet impactful, form of elegance that resonates with simplicity.
  • Playful Typography: Explore a more dynamic and playful side of typography, where lowercase letters infuse a sense of creativity and approachability.
  • Inclusive Design: Uppercase letters no longer hold exclusive rights to sophistication; lowercase letters bring inclusivity to the forefront, catering to a diverse audience.
  • Versatility Redefined: Witness a revolution in logo versatility as lowercase letters prove their adaptability across industries and styles.
  • Breaking Tradition: Challenge the conventional association of uppercase letters with formality; embrace a new era where lowercase gets the job done with equal, if not more, flair.

In this exciting landscape, the 2023 logo trend redefines the rules, encouraging designers to explore the uncharted territory of lowercase aesthetics and discover the myriad possibilities it unfolds.

Lock it up: Text

The year 2023 ushers in a transformative approach to typography, elevating it from mere textual expression to a dynamic tool of illustration. The central theme of “Lock it up: Text” encapsulates a paradigm shift, where text becomes a pivotal element in shaping visual identities. One of the prominent trends characterizing this evolution is the incorporation of popular text lock-up styles. These styles exhibit a penchant for geometric precision, with circles, archways, and tombstone-based shapes taking center stage. This deliberate alignment with distinct shapes serves a dual purpose, not only enhancing the aesthetic appeal of the logo but also functioning as a strategic encasement for critical brand information.

Key Features:

  • Dynamic Typography: Typography is no longer confined to conveying messages; it actively contributes to the visual storytelling of a brand.
  • Geometric Precision: Circles, archways, and tombstone-based shapes dominate, providing a structured and visually appealing foundation for text integration.
  • Illustrative Functionality: Text is not just a static element but a dynamic tool, seamlessly merging with design elements to create a harmonious visual narrative.
  • Strategic Encasement: Beyond aesthetic considerations, the text lock-ups strategically encase brand information, ensuring a cohesive and organized presentation.

As we delve into the nuances of “best logo designs 2023,” it becomes evident that this shift towards integrated, illustrative text is a defining characteristic, promising a visual landscape where every element plays a purposeful role in conveying the essence of a brand.


Embark on a design revolution as Candy-core takes center stage in shaping the visual landscape of brand logos in 2023. Picture your brand logo transforming into a vibrant masterpiece, infused with the irresistible allure of candy color pops. The design sphere is buzzing with excitement as this trend sweeps across the industry, elevating logos to new heights of creativity. Diving into the Candy-core phenomenon, envision a pastel rainbow dessert palette that captivates the eye and captures the essence of sweetness. This departure from the 2021 “Chobanicore” trend wave is nothing short of a visual feast, steering towards the exuberant realm of bubble gum pop art as the latest visual guide.

  • Candy Color Pops: Immerse your brand in a kaleidoscope of candy-inspired hues that bring vivacity and energy to your logo.
  • Pastel Rainbow Dessert Palette: Explore the charm of a pastel rainbow, creating a visual symphony that resonates with the delightful experience of desserts.
  • Chobanicore Evolution: Witness the sharp left turn from the 2021 “Chobanicore” trend, marking a transformative journey towards a more playful and dynamic aesthetic.
  • Bubble Gum Pop Art Influence: Embrace the bold and whimsical influence of bubble gum pop art, setting the tone for the new visual guide in logo design.

In this era of Candy-core, logos transcend mere symbols; they become vibrant expressions of creativity, inviting your audience into a world where design is a delightful journey. Brace yourself for a logo revolution where each design element is a brushstroke on the canvas of brand identity, painted with the sweet hues of Candy-core innovation.

Logo Designs 2023
Logo Designs 2023


In your exploration of the ever-changing design landscape, the pursuit of exceptional logo concepts for this year reveals a wide spectrum of creative possibilities. From the spontaneous charm of freeform “Scribbles and sketches” to the contemporary flair of “Serifs with a twist,” you’ll find a diverse array of artistic ingenuity. The fusion of nostalgia and modern aesthetics is evident in “Y2K 4ever,” while “Logo mascots” and “Hand-drawn” elements infuse brands with diverse personalities. As you delve into explorations of “Outer and inner space” and the playful allure of a “Dimensional playground,” you’ll discover the versatility within this year’s design landscape, forming a collective celebration of your innovation and artistic exploration.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

What is SEO in Digital Marketing
Digital Marketing

What is SEO in Digital Marketing?

Struggling to get your website noticed in the vast digital landscape? You’re not alone. Many businesses face the challenge of achieving online visibility, and the

5 Reasons Why Digital Marketing Is Important
Content Marketing

5 Reasons Why Digital Marketing Is Important

In today’s fast-paced digital world, understanding the power of digital marketing is crucial. It’s not just a buzzword; it’s the backbone of modern business success.

Do You Want To Boost Your Business?

drop us a line and keep in touch